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Case study

Anushree

Brand Strategist

India & UK · Social Media + Digital Products

Brand voiceDigital productSocial strategy
500 → 4,000 followers
500Followers at start
4,000Followers after 1 month
3-in-1Strategy, store & digital product
1 moComplete brand transformation
The challenge

Before

  • Posting randomly, no direction
  • No digital product or store
  • Unclear brand voice
  • No content-to-revenue funnel
What I did

What we built together

Digital product design & launch

Conceptualised, designed, and launched a digital product for her brand from scratch

Online store setup — end-to-end

Full store setup including product listings, checkout flow, and brand integration

Full content strategy

Content calendar, posting rhythm, and platform strategy built around her ideal audience

Brand voice & content pillars

Established a clear, consistent brand voice and content pillars that felt authentically her

Digital product

Digital product

I also helped Anushree build a digital product — a guided journal for senior leaders to work through the challenges they face in corporate life.

Results

After

  • 500 → 4,000 followers in 30 days
  • Digital product designed & launched
  • Online store set up end-to-end
  • Content felt clear and effortless

“My content finally felt clear, structured, and effortless — Rashi handled everything seamlessly. If you're serious about growing your brand online, work with her.”

— Anushree, Brand Strategist · India & UK
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